Lead generation is the marketing process of capturing interest in a product or service for developing sales pipeline for your company. Lead generation like most other things has also experienced significant changes as the access to information has became easily available. The buyers are no longer totally dependent on the marketers to fetch information for them. This has left marketers with the task of finding more innovative methods of developing leads. Hence, Marketers must, in order to be successful should adapt new methods of generating leads in online format to reach the buyers and stand ahead of their competitions too.
To, increase high quality lead flow, there are several tool s for Digital Marketing. So, we have listed the Best Lead Generation Tools which helps in converting sales into increased revenue.
Unbounce is an A/B testing platform which is very important for marketers. A/B testing is used to get the best lead generation results from the various marketing e-mails, landing pages and CTA’s and advertisements. Using CTA’s on your homepage will definitely grow your conversion rate by 20-30%.
Buffer is a great lead generating tool, by using it you can schedule your posts on social media platform like on Facebook, Pinterest & Instagram. Choosing the business version of Buffer will provide you detailed analytics that will increase the social media ROI.
Marketo is software that is used for marketing automation. It engages sales prospects & positive customers. Top MNC’s use marketing automation platform to generate lead as it contributes in the betterment of the sales pipeline.
LeadBoxer helps in finding new business leads for the companies. It also aims at gaining valuable insights about the visitors on the website. Leadboxer basically speeds up the generation of lead which automatically grows more revenue for the company. If used properly (using of data sources &proprietary algorithms) this tool can deliver amazing returns plus high yielding ROI.
LeadFormly is an impressive lead generation tool which helps in automating email outreach. It basically creates cold E-mail campaigns which feel like warm emails. It automatically results in prospecting the stack by generating possible leads.